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My Story.

How it started...

A Fort Worthian born and raised, Melanie left behind the bright city lights of New York to return home in 2007. She had just completed getting her bachelor's degree from the University of Southern California and an associate's degree from Parsons School of Design. Upon her return, she worked in her mother's business, Adair Eyewear. However, she missed the curated boutiques of Brooklyn.

In 2010, she opened Prim & Proper - a gift boutique curated with modern products and feminine flair. She began to notice that the wrapping paper wasn't selling and began offering to personally wrap gifts to complete the Prim & Proper gift for her customers. That was the beginning of Prim & Proper Gifts transitioning to Properly Wrapped, the gift wrapping service.

How it's going...

Today, Prim & Proper Co. includes Byrd + Bleecker, an established stationery business that works with artists, artisans and craftspeople across the country to create innovative and exquisite tailor-made social stationery and event invitations. Like Properly Wrapped, it too is built on timeless traditions, creating lasting impressions and fostering meaningful relationships.

The Vision.

The goal of all Prim & Proper Co. companies, is to make sure that anyone can curate thoughtfulness and intention regardless of skill or know how. Every item is a means of showing someone that they matter - one gift, one card, one small business at a time. Though my business has changed over the years the foundation remains the same...Shop small when possible, little details matter, and every gift should have a personal touch.

Pick Up

In-store pick up not available for all items. Call to verify.

Tues-Friday 10:30am-5pm | Saturday 10:30am-2pm

By Appointment


Free shipping on orders over $75. No returns on personalized items.

Shipping policy


Delivery available locally. Call for details.

Delivery policy